for several months i knew the name of the church i was to build - but with things working out (in God's will) as they have, that name did not quite fit - i began intently seeking God for His will for a name for our church - there were 4 criteria I felt had to be met by the new name for it to be the perfect one for a church to reach the unchurched
first, it has to fit who we are, where God is taking us, our vision and dream
it must be new, contemporary: every present church name has baggage - pick a name and some in your community will think they know exactly who you are - or use a well-established church's name and the perception is you're trying to copy them - only a fresh, new name will allow the church complete freedom to become who God called them to be
it must breed curiosity: unchurched people aren't interested in church or they'd already be attending - but a name change, an identity change, a new brand, can give a church the hook needed to create interest where it has never existed
and it must open the door for us to share with others - to share something about our church and our God
more later...
first, it has to fit who we are, where God is taking us, our vision and dream
it must be new, contemporary: every present church name has baggage - pick a name and some in your community will think they know exactly who you are - or use a well-established church's name and the perception is you're trying to copy them - only a fresh, new name will allow the church complete freedom to become who God called them to be
it must breed curiosity: unchurched people aren't interested in church or they'd already be attending - but a name change, an identity change, a new brand, can give a church the hook needed to create interest where it has never existed
and it must open the door for us to share with others - to share something about our church and our God
more later...
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